CASTLE’S PATIO INN

THIS PEORIA, IL BAR FOUND ITSELF UNDER NEW OWNERSHIP AND WAS LOOKING TO MAKE BIG MOVES. WE DID A REFRESH DESIGN ON THEIR LOGO, ILLUSTRATED A MOUSE MASCOT, AND EVEN DIGITIZED THEIR OLD LOGO TO USE UNTIL THE NEW BRANDING RELEASED.

The ORIGINAL LOGO

THIS LOGO IS A HISTORIC MARK TO LOCALS OF THIS BAR, SO WE DID NOT WANT TO COMPLETELY DITCH IT. HOWEVER, IT ONLY EXISTS AS A PAINTED SIGN, AND THE NEW OWNER NEEDED A DIGITAL FILE THAT HE COULD USE ACROSS PLATFROMS. ALL WE NEEDED WAS A PHOTO OF THE PAINTED SIGN AND WE REBUILT IT DIGITALLY.

The logo refresh

WHILE THE ORIGINAL LOGO IS HISTORIC, IT IS LIMITING to THAT SINGLE LOOK AND LACKS USABLILITY. THE BAR NEEDED A WORDMARK AND A LOGO THAT COULD BE USED IN DIFFERENT WAYS FOR THEIR SOCIALS, MERCH, AND SIGNAGE. WE TOOK THIS OPPORTUNITY TO MODERNIZE THE LOOK A BIT AND PROVIDE THEM WITH USABLE ASSETS.

The original mouse mascot

SIMILAR TO THE ORIGINAL LOGO, THERE WAS AN OLD PAINTED SIGN OF A MOUSE CHARACTER. THE BAR NEEDED THE PAINTING TO BE CREATED DIGITALLY TO USE ACROSS PLATFORMS. WE TOOK THE PHOTO OF THE PAINTING AND DID JUST THAT.

The new mouse MASCOT

THE BAR WANTED TO PLAY WITH THE IDEA OF REFRESHING THE MASCOT ALONG WITH THE LOGO. THE MAIN USE OF THIS ILLUSTRATION WOULD BE FOR THEIR FAMOUS TUBS OF CHEESE. WE PUT TOGETHER A COUPLE POTENTIAL STYLES AND HOW THEY COULD BE USED.